Mikangle Business and Marketing Transformation

Zhong Li has over 20 years of experience across digital marketing, financial services, and technology.

He started and leads Mikangle, a business transformation company focused on advisory, investment, and training. Mikangle focuses on four key industry pillars: Marketing, Education, Health, and Finance.

Prior to Mikangle, Zhong Li was the Co-founder and Managing Director of Finty, an online financial marketplace that was acquired by an Australian firm. He led the company’s growth and development, overseeing strategy, operations, bank partnerships, technology, marketing, and user experience.

Zhong Li began his career in digital marketing and the financial industry. He was previously Head of Digital Sales and Performance Management, Ebusiness at OCBC Bank, where he led online revenue growth, digital banking adoption, and cost optimisation.

Earlier in his career, he served as Senior Manager, Digital Marketing and Ecommerce at Trend Micro, overseeing the APAC online consumer business. He also held the role of Digital Marketing Lead at Yahoo!, where he developed digital strategies and campaigns across Southeast Asia.

In addition to his professional work, Zhong Li teaches at institutions such as Singapore Management University (SMU) and Singapore University of Social Sciences (SUSS), and speaks at industry conferences.

He holds a Bachelor’s degree in Marketing and an MBA from the University of Adelaide, as well as the WSQ Advanced Certificate in Training and Assessment (ACTA) from the Institute for Adult Learning.